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How To Make Your Business Sign More Effective

When you're trying to advertise your business, you need to make sure that every aspect of your advertising efforts are as professional and effective as possible. These days, people give a lot of thought to Internet ads, television spots and other high-tech ways to attract the attention of customers. But your business sign is still an essential part of your advertising campaign and can make a huge difference in your bottom line. Make sure when you're putting out your sign that it adheres to the following rules.

Use Readable Letters

If people passing by in cars and on foot can't read the lettering on your sign, you might as well have not put up a sign at all. Elaborate, fancy scripts may look interesting to you, but they are more difficult for your customers to read. Use clear, simple fonts that can be easily read from a distance.

Provide Adequate Lighting

Even if you don't plan to use a neon sign, you still want to be sure that your sign can be easily seen during low light conditions. Whether you will be doing business during evening hours or in a climate where it's often cloudy, you want to add lighting for your sign so it can be easily seen by passersby.

Choose an Optimal Location

You don't want your sign so high that people won't notice it. You also don't want it blocked by phone lines, trees or other obstructions. Your sign should be easily visible at street level. Also avoid positioning it where it will have to compete for attention with other people's signs.

Make Effective Use of Color

People sometimes underestimate the importance of color when they're designing their business sign, but it's actually quite significant. By making use of contrasting colors (such as black on white or yellow on red) your sign will be easier to read and more likely to attract attention. Avoid using too many colors, since more than 2-3 can be visually confusing.

Of course, since the sign is supposed to be a part of your overall brand image, you should try to incorporate colors you already use in your business for things like brochures, business cards and company logos.

Keep Your Message Short

Potential customers aren't going to be interested in standing in front of your sign for a long time to read it. If you put in too much text and too much information, this can drive customers away. It certainly won't draw them in. Have a short, clear message that delivers a straightforward call to action.

For more information, contact a signage company like Digital Post.